Casio leverages superior technologies and innovation to create products which deliver new value by meeting the latent needs of customers.
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.
From the Manufacturer
Simple and compact, this solar powered ladies 3-hand analog timepieces feature 100M water resistance, a beige marble stationary bezel and date display. Luminous hands with a white face along with a glossy white band.